Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Engagement Through Multiple Channels (Digital and Traditional)

Sponsored by

Back to Results


Finalist

Think Toddler Sized

by The Infant and Toddler Forum (supported by Danone Nutricia Early Life Nutrition) with support from Say Communications


Summary of work

The Infant and Toddler Forum (ITF) is an expert group who develops education and practical interventions focused on promoting balanced nutrition and healthy eating habits in early life (children aged 1-4) to healthcare professionals, parents and carers, as a way to stave off obesity and improve health later in life. However, feeding toddlers a healthy diet every day is a big challenge for parents; even when presented with resources, they still struggle to combine foods and get portions right.

In 2017, the ITF challenged the agency to help parents to adopt recommended toddler portion sizes by making them fit into their everyday feeding routines. The agency took a radical approach to the problem by making parents part of a collaborative process, through which they could share their know-how and co-create a resource with high chance of scalability and adoption. The THINK TODDLER SIZED Challenge used a bespoke platform that parents could use to develop ideas and which became a community due to the interactive features, use of gamification and clear, engaging assets.

THINK TODDLER SIZED generated a clear winner alongside other ideas that the ITF will use to help improve the diet of toddlers and the knowledge of parents.

Judges' comments

Think Toddler Sized is an interesting and innovation concept with clear patient focus. It has a strong reach in terms of visits and the professional news coverage is strong. It recognised a massive, contemporary health issue and acted on it.


Winner

Face up to Prostate Cancer - by Orchid with support from Spink


Highly commended

I’m Facing MS: Creating an Enduring Congress Experience - by EMD Serono with support from Ashfield Digital & Creative


Finalists

Act on PAH: Improve Patient Outcomes with Early Diagnosis - by Actelion Pharmaceuticals UK Ltd with support from NexGen Healthcare Communications

Think Toddler Sized - by The Infant and Toddler Forum (supported by Danone Nutricia Early Life Nutrition) with support from Say Communications

Are You Ramadan Aware? - by MSD With support from VCCP, OmniaMed and Four Health Media