by Takeda UK Ltd with support from Interaction Marketing & PR
by Fresenius Kabi with support from Page and Page
by Fresenius Kabi with support from Page and Page
You may believe that brands like Thick & Easy™ Clear by Fresenius Kabi are subject to a sales and product life cycle plateau after a few years of promotion. This submission over-turns that by leveraging unique selling points with appropriate audiences. The champions who’ve adopted the cause are Speech & Language Therapists (SaLTs) and Dietitians working in hospitals, care homes, and in patients’ homes.
Through this submission we show you:
Inspired, we discovered the opportunity to:
The campaign has a simple premise: adequate hydration is essential for a healthy life. Reminding our audiences of this, we invited them to help address a surprising UK dehydration epidemic.
We also aimed to aid compliance with a practical volunteer support programme.
This empathetic approach has provided a halo effect for Fresenius Kabi’s reputation as well as inspiring the sales team to launch this campaign with enthusiasm.
What We’re Made Of had fantastic visuals, which really caught the imagination of the judges. It had a strong narrative and clearly differentiated Thick & Easy Clear from its competitors. It had strong market and customer insights.
Entry deadline | 27 August 2020 |
Extended entry deadline | 3 September 2020* *additional fee applies |
Judging Day | 1 October 2020 |
Company of the Year Interviews | 22 October 2020 |
PMEA Event | 25 November 2020 |