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Finalist

GLAD I Took Part

by King’s College London with support from Four Health


Summary of work

Mental health treatments are more prescribed than ever before but currently only 50% of patients respond. Mental health research has been greatly limited by access to research volunteers. The NIHR Mental Health BioResource for Depression and Anxiety was set up as a database of contactable research volunteers but traditional recruitment methods have only identified patients in the hundreds. To ensure 20,000 valid participants were secured, a multi-stakeholder, multichannel campaign was called for. Firstly, a memorable name was created with wider-audience appeal: ‘Genetic Links to Anxiety and Depression’. Strategically, the #GLADStudy campaign focused on research participants as individuals and told their stories. Case studies, charity partners and organisations were included to inspire a diverse community to sign up. As a result, the study website was overwhelmed with over 1 million visits in the first week and 24,000 valid and diverse research participants with depression and/or anxiety were recruited. The NIHR Mental Health BioResource for Depression and Anxiety now holds one of the largest banks of research volunteers in the world. There was also a visible increase in positive, public discussion about depression and anxiety, acting to reduce mental health stigma.

Judges' comments

This is a really nice programme, put together to create a valuable and well-supported research base. It has significant reach and was an effective media campaign which achieved objectives.


Winner

Making Gender Diversity Matter: Five Burning Questions - by MSD with support from Aurora


Finalists

Community Mental Health Project - by Attigo CIC, with support from Johnson and Johnson, The Department for International Development and Yale University

GLAD I Took Part - by King’s College London with support from Four Health

A Gut Reaction - by Takeda UK and Ireland/Oxford University Hospital with support from IQVIA


Key dates

Entry deadline 29 August 2019
Extended entry deadline 5 September 2019*
*additional fee applies
Judging day 26 September 2019
Company/Team Interviews 9 October 2019
PMEA Event 27 November 2019