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Excellence in Collaboration and Partnership

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Finalist

Simple Steps

by Thornton & Ross with support from Pegasus


Summary of work

Simple Steps is a disease awareness campaign launched by Flexitol in 2018, in partnership with Diabetes.co.uk, to help support people with diabetes follow a simple, daily routine to manage the condition of their feet and prevent foot health complications that can arise as a result of diabetes.

We surveyed 1,000 people with diabetes to gather insights, which revealed that many were unaware of the need to follow a simple, daily routine. One in three respondents were unaware of the risks of developing diabetes-related foot complications, and only one in five confirmed they check their foot condition daily. We therefore identified ’education’ and ’persuasion’ as key behaviour interventions required to resonate with our audience.

Simple Steps provides a range of resources, which help people with diabetes take control of their foot health, including:

  • A simple, daily foot care routine
  • Information on when and how often to visit a healthcare professional
  • An educational foot care article authored by specialist, Donna Welch, Principal Podiatrist
  • A downloadable leaflet with information about caring for feet
  • A video highlighting diabetic foot health risks.

Judges' comments

The entry from Thornton & Ross and Pegasus was a good collaboration and partnership. It had reach and a strong message, backed-up by a very powerful video. The best outcome was that patients are getting treatment earlier as a result of this campaign.


Winner

A Gut Reaction - by Takeda UK and Ireland/Oxford University Hospital with support from IQVIA


Finalists

EN Today Newsletters: Co-creating Engaging Content with HCPs and Patients - by Fresenius Kabi Ltd

Simple Steps - by Thornton & Ross with support from Pegasus

Raising Encephalitis Awareness Together - by Valneva SE and Encephalitis Society


PMEA Awards 2020

Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020