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Excellence in Patient Education and Support

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Finalist

Start from Scratch

by Thornton & Ross with support from Pegasus


Summary of work

Start from Scratch, is a free, email-based, patient support programme from Cetraben for patients suffering from dry skin conditions. The programme provides weekly emails with simple, actionable advice to encourage patients to make small improvements each week to the management of their condition. Over the course of the programme, the advice and information provided aim to change behaviours, improve knowledge of effective treatment and improve standards of self-management for dry skin conditions.

The need for the educational support was identified through an extensive literature review and patient surveys, showing a clear lack of resources available for patients that were easy to follow. This led to the development of the email-based programme, providing patients with bite-sized advice that ensures patients do not become overwhelmed by the amount of information.

Having now been completed by over 2,700 people, we have seen significant numbers of patients following the advice, which has led 88% to make positive changes to how they have managed their skin and 56% have seen visible improvements after just six weeks.

We continue to evolve and improve the programme and have now also developed an online resource hub of the content to help extend the reach of the advice.

Judges' comments

This entry had impressive reach and achieved its objectives to a significant scale. It was impressive that they got accreditation from the British Skin Foundation and demonstrated improvements in the way patients with eczema are being treated.


Winner

NINLARO Patient Support Programme - by Takeda UK and Ireland with support from Apodi Limited


Finalists

CML LIFE - by INCYTE with support from Open Health PBC

Could There Be More? - by Sobi with support from Say Communications

Life Effects - by Teva Pharmaceuticals with support from Red Havas

Start from Scratch - by Thornton & Ross with support from Pegasus


PMEA Awards 2020

Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020