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Judges' Special Recognition Award

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Winner

GLAD I Took Part

by King’s College London with support from Four Health


Summary of work

Mental health treatments are more prescribed than ever before but currently only 50% of patients respond. Mental health research has been greatly limited by access to research volunteers. The NIHR Mental Health BioResource for Depression and Anxiety was set up as a database of contactable research volunteers but traditional recruitment methods have only identified patients in the hundreds. To ensure 20,000 valid participants were secured, a multi-stakeholder, multichannel campaign was called for. Firstly, a memorable name was created with wider-audience appeal: ‘Genetic Links to Anxiety and Depression’. Strategically, the #GLADStudy campaign focused on research participants as individuals and told their stories. Case studies, charity partners and organisations were included to inspire a diverse community to sign up. As a result, the study website was overwhelmed with over 1 million visits in the first week and 24,000 valid and diverse research participants with depression and/or anxiety were recruited. The NIHR Mental Health BioResource for Depression and Anxiety now holds one of the largest banks of research volunteers in the world. There was also a visible increase in positive, public discussion about depression and anxiety, acting to reduce mental health stigma.

Judges' comments

“GLAD I Took Part” is interesting and fresh, creating engagement with research on a difficult topic. The objectives far exceeded expectations by significantly reducing stigma and isolation while creating a valuable asset for future patient research.


Winner

RAREfest - by Cambridge Rare Disease Network with support from Havas Life Medicom


Winner

GLAD I Took Part - by King’s College London with support from Four Health


Key dates

Entry deadline 29 August 2019
Extended entry deadline 5 September 2019*
*additional fee applies
Judging day 26 September 2019
Company/Team Interviews 9 October 2019
PMEA Event 27 November 2019