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Agility Award in Pharma Market Excellence

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Finalist

Supporting Alcohol Teams through the Global COVID19 Pandemic

by Kyowa Kirin
with support from Ann Taylor, Adam Winstock, Liz Gilligan, Adrian Brown, Anthony Gartland


Summary of work

Kyowa Kirin is committed to non-promotional education in alcohol dependence.

Patients with alcohol dependency are a vulnerable group for whom easy access to services is key.

The COVID pandemic severely impacted accessibility and availability of alcohol liaison services as staff were redeployed to support with COVID – meaning patients with alcohol dependency were at even greater risk of poor outcomes.

There was never greater need to understand challenges that the pandemic brought to alcohol services.

Through remote meetings we spoke to healthcare professionals across the country to understand specific challenges they faced and to develop solutions that could help the NHS and patients whilst reflecting NHSE guidance:

https://www.england.nhs.uk/coronavirus/wp-content/uploads/sites/52/2020/04/C0157-Specialty-guide_-Alcohol-Dependence-and-coronavirus_8-April.pdf

Kyowa Kirin had an experienced team with a wealth of knowledge of alcohol dependency who were working from home.

The solution is relatively simple (although somewhat more complex to deliver) – utilise the manpower and experience of the Kyowa Kirin team to upskill healthcare professionals to deliver services that would usually be delivered by the Alcohol Liaison Teams to ensure at whatever point a patient entered the hospital, identification, screening and brief intervention could be delivered.

Judges' comments

This was a very well-structured entry which had a clear understanding of the patient pathway and demonstrated new pain points and solutions. It addressed the particular challenges facing Alcohol Teams as they faced an unprecedented situation.


Winner

Accord’s Agility Ensures Medicines Supply During COVID-19 - by Accord Healthcare Ltd
with support from Alexa Forbes Consulting Ltd


Finalists

“Switch 4 Them” - Protecting Vulnerable Patients During a Pandemic - by Bayer

Supporting Alcohol Teams through the Global COVID19 Pandemic - by Kyowa Kirin
with support from Ann Taylor, Adam Winstock, Liz Gilligan, Adrian Brown, Anthony Gartland

Launching Takhzyro: Re-defining the Rules for Treatment Initiation - by Takeda UK
with support from Makara Health

Entyvio® (vedolizumab) Subcutaneous Launch: Not Making a Drama Out of a Crisis - by Takeda UK Ltd
with support from Aurora Healthcare Communications


Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021