Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Capability Development

Sponsored by

Back to Results


Finalist

CONNECT Customer Engagement Framework

by Sanofi Genzyme


Summary of work

The CONNECT customer-facing approach represents a company-wide shift in the mindset, process and skills that Sanofi Genzyme applies when interacting with HCPs. The research, development and implementation of CONNECT brought together the latest thinking in customer interaction and influence psychology, along with current best-practices and an aspiration to be recognised by customers as a company that truly lives its values. CONNECT was developed at a European level, with a comprehensive training and support programme designed for implementation at a country level. Through delivery of the programme throughout Europe (and now beyond), CONNECT has been able to harmonise, for the first time at Sanofi Genzyme, the customer-facing approach across brands, franchises, countries and functional roles. The benefits of the CONNECT approach have delivered competitive advantage in customer experience, increased opportunities for shared learning within the organisation, and greater alignment between functions (eg marketing, sales, medical). CONNECT is now the default customer interaction approach in the organisation, with ongoing development of training resources to address emerging customer and organisational needs.

Judges' comments

Sanofi Genzyme have produced a really interesting and well executed programme. They impressively outperformed against their sales target. The judges also liked the amount of content within the submission.


Winner

Challenging the Future AstraZeneca Marketing Capabilities - by AstraZeneca
with support from Uptake Strategies & EY


Finalists

Esketamine Training Programme – Launch Preparation - by Janssen Pharmaceuticals
with support from OPEN Health Group

Competitive Selling and Building Value - by Leo Pharma UK
with support from Makara Health

CONNECT Customer Engagement Framework - by Sanofi Genzyme


PMEA Awards 2020

Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020