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Finalist

Esketamine Training Programme – Launch Preparation

by Janssen Pharmaceuticals
with support from OPEN Health Group


Summary of work

OPEN Health partnered with the EMEA Janssen medical affairs team both pre- and post-launch to develop a comprehensive training programme for esketamine. The innovative programme prepared individuals to confidently discuss esketamine with physicians and peers, and it continues to provide on-demand training to reinforce knowledge and keep the teams engaged.

Innovation came from not only using a multichannel approach but also evolving content over the life cycle of the product and catering for different learning styles and levels of experience. Basic training slide decks provide consistency across the team in terms of therapy area and product knowledge; a core data deck containing key esketamine efficacy and safety data was established and continues to be updated to ensure access to the latest information; internal meetings, F2F and virtual, aligned the team and provided in-depth training; slide decks are produced as new training needs arise, accompanied by training calls to reinforce knowledge acquisition; interview-style podcasts discussing topics of interest strengthen understanding, and an e-learning platform consolidates content across the programme.

A flexible, adaptable approach and continual exploration of new ideas have been key to the high uptake of all elements of this training programme.

Judges' comments

The Esketamine Training Programme was a comprehensive and coherent training programme. Its metrics, objectives and strategy clearly support training within Janssen.


Winner

Challenging the Future AstraZeneca Marketing Capabilities - by AstraZeneca
with support from Uptake Strategies & EY


Finalists

Esketamine Training Programme – Launch Preparation - by Janssen Pharmaceuticals
with support from OPEN Health Group

Competitive Selling and Building Value - by Leo Pharma UK
with support from Makara Health

CONNECT Customer Engagement Framework - by Sanofi Genzyme


PMEA Awards 2020

Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020