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Excellence in Collaboration and Partnerships

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AstraZeneca Emerging Markets Health Innovation Hubs: Reimagining Patient Experiences and Improving Health Outcomes Through Unique Collaborations

by AstraZeneca

Summary of work

The AstraZeneca Emerging Markets Health Innovation Hubs aspire to reimagine patient experiences and improve health outcomes, in geographies/markets with often limited healthcare infrastructure, by brokering unlikely alliances and using integrated approaches. One such innovation is the unique India Innovation Hub-Tricog partnership-led initiative, Project Heart Beat, which aims to improve the experience and health outcomes of heart attack patients by leveraging artificial intelligence for quicker diagnosis and treatment.

Judges' comments

The judges thought that AstraZeneca’s project was superb! It clearly has patient benefits at its core and this team did an outstanding job within a very challenging operating environment. It was truly collaborative and achieved tangible outcomes. A clear winner, rated number one by all the judges.


T.I.M.E. to Collaborate for Better Wound Care Outcomes - by Smith+Nephew

Improving Quality of Life Outcomes in Haemophilia - by Swedish Orphan Biovitrum AB (Sobi)
with support from Health Unlimited

In My Shoes: Creating Empathy for People Living with Crohn's or Colitis - by Takeda and Crohn’s & Colitis UK
with support from Mearns & Pike

SEE ME HEAR ME Initiative for Patients with ANCA-Associated Vasculitis - by Vifor Pharma
with support from Havas Life Medicom

PMEA Awards 2020

Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020