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Highly Commended

Congress Highlights ‘Hub and Spoke’ Educational Meetings

by Takeda UK


Summary of work

In order for the UK to stay at the forefront of cancer care and to continue to innovate and enhance patient outcomes, UK healthcare professionals (HCPs) need to keep up to date with large international oncology congresses. As the clinical community can often struggle to attend these events in person due to geography, workload and time constraints, Takeda responded to this unmet need by developing a series of non-promotional, educational, post-congress meetings. In collaboration with HCP Chairs, topic selection and speaker panels are defined to communicate key themes from each congress and provide perspective on how data will impact UK practice. By carefully identifying areas of the UK underserved by existing events, and ensuring that CPD accreditation is provided, these meetings have become a mainstay in the calendars of consultants, registrars, clinical nurse specialists, research nurses and pharmacists. We utilise our relationships with HCPs to facilitate face-to-face attendance at ‘hub’ venues and virtual engagement either from home or from ‘spoke’ hospitals. This flexibility has differentiated our meetings from others. We strive to grow and expand these scientific exchange meetings which have led to Takeda being recognised as providing high quality medical education to the oncology community.

Judges' comments

Takeda’s entry was a strong submission, with good strategy and outcomes vs objectives. The project was very well executed and sustainable in the current climate. Takeda demonstrated good improvement through their remote approach.


Winner

Diabetes Knowledge in Practice - by Liberum IME
with support from multiple supporters, including Novo Nordisk A/S and MSD



Finalists

The World Through Patients’ Eyes: Immersive Role Play Training for Ophthalmologists - by Santen
with support from Mearns & Pike

Virtual Reality Hub - by Teva
with support from earthware

Tillotts LOGIC IBD Nurse Education and Recognition Event - by Tillotts Pharma UK


Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021