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Finalist

Virtual Reality Hub

by Teva
with support from earthware


Summary of work

One of the biggest challenges facing respiratory patients is misdiagnosis. Teva wanted to develop a unique and effective learning solution that upskills HCPs to effectively differentially diagnose asthma and COPD as well as more effectively manage long-term respiratory conditions such as severe asthma and cystic fibrosis (CF).

In just three months (to enable a launch at the British Thoracic Society (BTS) conference) Teva and earthware created a multisensory, immersive Virtual Reality (VR) experience. Utilising the latest VR gaming hardware (Oculus Quest), we developed a series of unique treatment rooms where HCPs can pick up and interact with diagnostic tools, such as spirometers and pulse oximeters, as well as case notes and treatment guidelines, to complete case studies.

Whilst providing much needed high-quality medical education, the ‘VR Respiratory Hub’ is something completely new and fun. The realism of the case study scenarios piques HCPs’ interest and allows them to hone their skills in a highly realistic yet safe environment, with no repercussions if they get it wrong.

The VR Hub was successfully launched at the BTS in December 2019, exceeding objectives and achieving fantastic customer feedback.

Judges' comments

Teva and earthware’s Virtual Reality Hub had good insight into healthcare professional needs. It had clear, ambitious and SMART objectives, with some thoughtful learnings. It was well executed, with good feedback and outcomes.


Winner

Diabetes Knowledge in Practice - by Liberum IME
with support from multiple supporters, including Novo Nordisk A/S and MSD



Finalists

The World Through Patients’ Eyes: Immersive Role Play Training for Ophthalmologists - by Santen
with support from Mearns & Pike

Virtual Reality Hub - by Teva
with support from earthware

Tillotts LOGIC IBD Nurse Education and Recognition Event - by Tillotts Pharma UK


Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021