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Highly Commended

Stories That Never Stand Still: A Book Made for People with ADHD by People with ADHD

by Takeda
with support from Edelman


Summary of work

Teenagers with ADHD get labelled, and the labels aren’t good…they’re trouble, they lack concentration, they can’t stand still. From this negative starting point, the general approach is focused on teaching children to cope, as though that’s the best they can hope for, making ADHD diagnoses scary for parents and children.

Takeda believes in bright futures for everyone, so it wanted and needed to change this perspective.

While there are many ADHD resources online, they’re mostly for patients of other age groups – nothing to inspire 12-17-year olds to find their way in the world with a neuro-diverse, ADHD brain or resources to support the parents and teachers who are trying to navigate growing up with an ADHD teen.

We therefore created ‘Stories That Never Stand Still’ – a free, not-for-profit book full of real stigma-smashing stories about ADHD, as a celebration of what the brilliant ADHD mind can do.

It’s the only book out there which is created BY people living with ADHD ABOUT living with ADHD FOR people with ADHD. It aims to bridge the information gap for adolescents when transitioning to adult care and help parents and teachers/schools better understand the ADHD adolescents that they know.

Judges' comments

Stories That Never Stand Still is well-articulated, clear and interesting. It talked to the judges on an emotional level, real people telling real stories. It absolutely engaged with patients to make this a very strong submission.


Winner

KnowHAE – Improving Understanding in Hereditary Angioedema - by Takeda UK
with support from Makara Health


Highly commended


Finalists

Why Sit it Out? - by CSL Behring
with support from Pegasus

Face Up to Rosacea - by Galderma
with support from Havas Life Medicom

LiverSync® - by Norgine
with support from earthware


Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021