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Excellence via Digital/Social Media

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  • Full Results
    • Winner

      Decisions in Time

      Novo Nordisk with support from emotive


      Finalists

      Nurofen Cold and Flu

      Reckitt Benckiser with support from Virgo Consumer Health and Wellbeing


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Winner

Decisions in Time

Novo Nordisk with support from emotive


Summary of work

With 24,000 people dying unnecessarily from diabetes, a large portion of which is due to poor management choices, the need for effective healthcare professional education has never been greater.

Decisions in Time (DiT) is a one-day, peer review, patient case study workshop developed for Novo Nordisk and brought to life with an integrated and unique digital framework. DiT - designed for primary care professionals with a specialist interest in diabetes management - presents patient case studies in a novel and engaging way with the use of virtual mannequins, a bespoke application, key issues messenger and real-time responsive visualisations. This approach has enabled us to develop a programme capable of providing a positive space for discussion and debate – the ideal platform for eliciting behavioural change among our target audience.

DiT has received glowing delegate and stakeholder feedback with attendees describing the event as “an engaging and innovative format” and “an excellent new approach to learning”. DiT workshops have now been run in seven major UK cities for around 150 specialist healthcare professionals, between November and December 2013. Further events and programme adaptations are planned.

Judges comments

This innovative approach combined both peer-to-peer discussions in one setting, with the use of innovative technology to engage the audience. A fabulous integrated, high energy, creative digital event which drove measurable attitudinal changes!


Finalists

Nurofen Cold and Flu - Reckitt Benckiser with support from Virgo Consumer Health and Wellbeing


Key dates

Entry deadline 29 August 2019
Extended entry deadline 5 September 2019*
*additional fee applies
Judging day 26 September 2019
Company/Team Interviews 9 October 2019
PMEA Event 27 November 2019