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Finalist

Take Action for World Diabetes Day

Sanofi Diabetes with support from Havas Life Medicom


Summary of work

The prevalence of diabetes is increasing worldwide and is expected to affect 592 million people by 2035. Globally the biggest unmet public health need is in low- and middle-income countries where 80% of new cases occur and current education and information are limited. To start addressing this need Sanofi partnered with the high-profile global diabetes organisation, the International Diabetes Federation (IDF), using its World Diabetes Day (WDD) platform as a catalyst for action driven globally and implemented locally with the objective of directly and indirectly helping prevent people from getting diabetes, identifying undiagnosed diabetes and enhancing the lives of those already with the condition.

The WDD campaign had a huge global impact particularly where the need was greatest, and directly enabled 200,000 people to check their blood sugar levels – identifying many people at risk of diabetes. Critically, it actively engaged people in countries where little formal diabetes education is given in ways to live better lives with diabetes, achieving a media reach of over 50 million views, spanning more than 30 countries. It’s without doubt both the most worthwhile and successful campaign we’ve ever delivered.

Judges comments

With strong measurable outcomes in emerging markets this is a step towards scalable multi-country action. The team took the approach that a pulse activity is more effective in diabetes education than a continual drip-feed of information. This global education programme has impressive reach and impressive results – 200,000 blood sugar tests!


Winner

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Take Action for World Diabetes Day - Sanofi Diabetes with support from Havas Life Medicom