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The Judges’ Special Award for Innovation

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Finalist

Decisions in Time

Novo Nordisk with support from emotive


Summary of work

With 24,000 people dying unnecessarily from diabetes, a large portion due to poor management choices, the need for effective healthcare professional education has never been greater. But as previous traditional methods have failed to have the desired impact, our solution needed to utilise more innovative means to ensure current perceptions were challenged and addressed.

Decisions in Time (DiT) is a one-day, peer review, patient case study workshop developed for Novo Nordisk and brought to life with an innovative, integrated and unique digital framework. DiT - designed for primary care diabetes specialists - presents patient case studies in a novel and engaging way with the use of virtual mannequins, a bespoke application, key issues messenger and real-time responsive visualisations. This approach has enabled us to create a positive space for discussion and debate, and drive behavioural change among our target audience.

DiT has received glowing delegate and stakeholder feedback with attendees describing the event as “an excellent new approach to learning”. With further events planned, DiT workshops have now been run in seven major UK cities for around 150 specialist healthcare professionals, between November and December 2013.

Judges comments

Using 3D mannequins and iPad technology, Novo Nordisk took an innovative approach to engaging HCPs to realise and recognise their own beliefs and behaviours and those of their peers, enabling them to address these in a non-threatening environment.


Winner

HaemophiliaLIVE 2013 - Novo Nordisk UK with support from Bedrock Healthcare Communications


Finalists

‘Getting Straight to the Point’ at the World Diabetes Congress 2013 - Novo Nordisk with support from Biosector2

Decisions in Time - Novo Nordisk with support from emotive

Shire OL project - Shire with support from Uptake Strategies