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Integrated Marketing Award for Medical Devices / Diagnostics

Finalist

Design 4 Health

Merck Serono in association with 90TEN Healthcare

Summary of work

Approximately 5,000 children in the UK take growth hormone therapy and many require daily injections. This routine can place a huge burden on children and their families. However, ‘smart’ injection devices are now available that can help improve treatment outcomes. 

To help children explore their fears around injecting and to raise awareness of growth hormone deficiency (GHD) and smart devices, the Design 4 Health Award was developed, in which children were asked to design their ‘ideal’ injection device. Patient feedback confirmed that Design 4 Health made a real difference to the children involved, giving them a more positive outlook on their condition. It also generated 17.3 million opportunities across print, broadcast and online media. 

Judges comments

“This is a good piece of PR and an important subject, especially if you have a good device. Having daily injections is not an attractive proposition for a child!”

Stakeholder comments

“The Design 4 Health Award served to highlight the needs and aspirations of children using injection devices, both in terms of public awareness of these health issues and, most importantly, to raise the self esteem of the children involved.”
Participant’s parent

“With conditions requiring daily injections, like growth hormone deficiency in children, it is particularly important that the injecting device is well designed to help them stick to treatment and minimise the burden of injecting daily. The Design 4 Health Award helped to raise awareness of growth hormone deficiency among the medical and general public but – crucially – provided a much-needed opportunity for young people to discuss the challenges they face in managing their condition.”
Parent Adviser, Child Growth Foundation