Winner
Man MOT – Monday Opportunity to Talk
Pfizer in association with Red Health and partners (Men’s Health Forum, Diabetes UK, Relate, Sexual Advice Association, Family Planning Association, National Obesity Forum, HEART UK)
Summary of work
Results of a survey by Pfizer revealed that 53 per cent of men in the UK are worried about wasting their doctor’s time and a high proportion admitted that they would not visit their doctor with symptoms such as persistent thirst, frequent urination and erectile dysfunction, despite the fact that they could be early warning signs of underlying conditions such as heart problems, prostate problems and diabetes.
As a result, increasingly men are turning to the internet for health information and advice, and worryingly, to purchase medication without a prescription. Pfizer-commissioned research revealed that 1 in 10 men admit to having bought medicines without a prescription: 50 per cent have done so online.
In order to address this problem, Pfizer and six leading patient organisations – Diabetes UK, HEART UK, Men's Health Forum, National Obesity Forum, Relate and the Sexual Advice Association – embarked on a ground-breaking initiative to harness the power of digital, taking healthcare to men through the UK’s first online health surgery for men – Man MOT (Monday Opportunity to Talk) www.manmot.co.uk
Man MOT was launched in July 2010. Open for business on Monday evenings from 6pm – 11pm and staffed by two NHS GPs, alongside monthly guest clinics from News of the World sex expert Tracey Cox and Relate counsellors, Man MOT allows intimate, confidential health conversations to take place anonymously, at men’s convenience.
Up to December 2010, Man MOT smashed through targets, generating over 500 million media opportunities to see, providing medical information and advice to over 17,000 visitors and providing an online consultation to over 400 men in a total of 125 hours of live surgery time – equivalent to the number of male patients coming through the door of a large GP practice.
As a result, increasingly men are turning to the internet for health information and advice, and worryingly, to purchase medication without a prescription. Pfizer-commissioned research revealed that 1 in 10 men admit to having bought medicines without a prescription: 50 per cent have done so online.
In order to address this problem, Pfizer and six leading patient organisations – Diabetes UK, HEART UK, Men's Health Forum, National Obesity Forum, Relate and the Sexual Advice Association – embarked on a ground-breaking initiative to harness the power of digital, taking healthcare to men through the UK’s first online health surgery for men – Man MOT (Monday Opportunity to Talk) www.manmot.co.uk
Man MOT was launched in July 2010. Open for business on Monday evenings from 6pm – 11pm and staffed by two NHS GPs, alongside monthly guest clinics from News of the World sex expert Tracey Cox and Relate counsellors, Man MOT allows intimate, confidential health conversations to take place anonymously, at men’s convenience.
Up to December 2010, Man MOT smashed through targets, generating over 500 million media opportunities to see, providing medical information and advice to over 17,000 visitors and providing an online consultation to over 400 men in a total of 125 hours of live surgery time – equivalent to the number of male patients coming through the door of a large GP practice.
Judges’ comments
“The moment you go on to the site, it looks like an online surgery. It is nice and simple in terms of what it aims to do and there was no reference to a product or brand – a fitting of the idea of patient focus. It’s an impressive programme and very collaborative, bringing together many charities.”
