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Excellence in Healthcare Collaboration and Partnerships

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Finalist

The Breathtaking Campaign - breathing life into an unknown condition

Pulmonary Hypertension Association Europe & Bayer HealthCare Pharmaceuticals in association with Ketchum Pleon


Summary of work

Pulmonary hypertension (PH) is a life-threatening condition which is thought to affect several million people globally, yet is virtually unknown. 

Coordinated by the Pulmonary Hypertension Association (PHA) Europe and sponsored by Bayer HealthCare, the first European awareness campaign was created to increase understanding of PH, its severity and the symptoms associated with the condition. 

Having reached thousands of people across Europe, through global and locally driven targeted activities, the Breathtaking campaign has successfully put PH on the media’s agenda and has provided valuable education to the general public, and to those who may be affected by the condition.

 

 

Executive summary as submitted

Judges comments

"This multichannel campaign with creative ideas had a fair reach that received good customer feedback."