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Excellence in Healthcare Collaboration and Partnerships
- Full Results
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Winner
Abbott's Small Steps to Change programme in collaboration with NHS rheumatologists to implement Treat to Target
Abbott Laboratories in association with DNA Medical Communications
Finalists
The Breathtaking Campaign - breathing life into an unknown condition
Pulmonary Hypertension Association Europe & Bayer HealthCare Pharmaceuticals in association with Ketchum Pleon
World Diabetes Day 2011
Sanofi Diabetes in association with Havas Life Medicom
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Finalist
World Diabetes Day 2011
Sanofi Diabetes in association with Havas Life Medicom
Summary of work
The ‘Make Every Step Count’ (MESC) campaign is estimated to have reached a staggering 100 million people across 34 countries, raising money for diabetes charities and motivating people to walk, run, dance, cycle or swim over 1.25 million kilometres.
It demonstrates that strategic collaborations can reach well beyond that of any single organisation and deliver health benefits and education to people on a global scale.
MESC was a partnership between Sanofi and the International Diabetes Federation (IDF) for World Diabetes Day (WDD). In line with Sanofi’s commitment to improve the lives of people with diabetes worldwide, MESC set-out to not just ‘educate’ people with diabetes but to truly engage them through involvement in activities that enhance health and improve diabetes outcomes.
Executive summary as submitted
Judges comments
"This was a very well written submission that demonstrated the broad impact World Diabetes Day 2011 had across the Sanofi organisation."
