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Finalists 2010 - Corporate Responsibility Award

Finalist

Company: Janssen in association with Say Communications

Programme: Marketing insights for NHS decision makers

 

Company: European Alliance for Access to Safe Medicines (EAASM) in association with Euro RSCG Life Medicom

Programme: Counterfeit medicines and patient safety

 

Company: Pfizer

Programme: 'Are you diabetes aware?' NHS Leicester city and Pfizer collaboration

 


Criteria

This special Award recognises pharmaceutical companies that have shown outstanding commitment to society through responsible marketing activities. The Award is presented to a company that has gone the extra mile to demonstrate transparency.

Work related to both internal and external activities that support the changing image of the pharma industry. Submissions were also encouraged for individual programmes.



Award sponsor

Virgo HEALTH logo

 



Campaign overview -  Marketing insights for NHS decision makers

Company: Janssen in association with Say Communications

Marketing Insights for NHS Decision Makers is an innovative, tangible example of industry applying expertise to benefit clinicians and managers in today's NHS. An educational programme for mental health Foundation Trusts and other decision makers, it provided a platform for engagement with NHS executives at a time when an understanding of strategic marketing was becoming essential for Trusts to survive and thrive. The resulting cascade of expertise to managers and clinicians facilitated a more strategic and customer focused approach in the development of healthcare services, together for new opportunities to engage and take on the position of Janssen as a trusted adviser.

 

 

Judges' comments

"A very worthy finalist. This was a sophisticated programme which was well received and had great feedback and good intent to action by the recipients. It has provided real value to customers."

 


 

Campaign overview - Counterfeit medicines and patient safety

Company: European Alliance for Access to Safe Medicines (EAASM) in association with Euro RSCG Life Medicom

Details of this entry have been withheld in the interest of confidentiality at the request of the company

 

 

Judges' comments

"Great cause with more impressive outcomes for the industry as a whole."

 


 

Campaign overview - 'Are you diabetes aware?' NHS Leicester city and Pfizer collaboration

Company: Pfizer

Details of this entry have been withheld in the interest of confidentiality at the request of the company

 

 

Judges' comments

"More excellent work from Pfizer. This can only enhance the cause of CSR."

 



 

    

 Other entries

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