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Finalists 2010 - GSW Europe Marketing Excellence Programme Award

Finalist

Company: Novo Nordisk in association with Adtomic Communications

Campaign: G-max

 

Company: AstraZeneca in association with Brand Learning Partners

Campaign: AstraZeneca global marketing

 


Criteria

This category provides the opportunity to look at and recognise companies' own internal capability programmes. Entries were invited from any UK or European pharmaceutical or life science company that currently ran a marketing excellence scheme.

In particular the judges were looking to see how marketing capability was fostered and developed with emphasis on insight-driven programme and communication development.



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Campaign overview - G-max

Company: Novo Nordisk in association with Adtomic Communications

Details of this entry have been withheld in the interest of confidentiality at the request of the company

 

Judges' comments - Taking eczema control long term

"We liked the external benchmarking and prioritisation approach of this worldwide programme together with the strong identity shown and the increase in marketing capabilities already delivered. The three pillars with a different mix of learning approaches provide progression that will lead to even stronger business results in the future."

 

 


 

Campaign overview - AstraZeneca global marketing

Company: AstraZeneca in association with Brand Learning Partners

Details of this entry have been withheld in the interest of confidentiality at the request of the company.

 

Judges' comments - Synflorix(™): next generation protection

"A highly ambitious global programme that extends beyond the UK and Europe with clear evidence of the business impact that the programme is delivering, supporting the strategic development of AZ branded medicines through all the phases to launch and then lifecycle management in the market."

"All objectives for staff participation and follow up usage have been exceeded. There was a good level of senior engagement and involvement. We liked the reference to other non-pharma marketing capabilities and the strong emphasis on face to face training."

 



 

    

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