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Finalists 2010 - Grey Healthcare Group Cause Marketing Award
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Company: European Alliance for Access to Safe Medicines (EAASM) in association with Euro RSCG Life Medicom Campaign: Counterfeit medicines and patient safety
Company: Pfizer Campaign: Lose the smoker in you community campaign
Company: Pfizer in association with Quintiles Medical Communications Campaign: Overcoming the barriers to effective glaucoma diagnosis |
Criteria
This Award recognises marketing excellence in work conducted by an organisation to improve and safeguard public health and wellbeing. Entries were invited from any individual, team or service in the UK or Europe that have made an impact on public health. Judges were looking for evidence of impact, sustainability and innovation.
Award sponsor
Campaign overview - Counterfeit medicines and patient safetyCompany: European Alliance for Access to Safe Medicines (EAASM) in association with Euro RSCG Life Medicom Details of this entry have been withheld in the interest of confidentiality at the request of the company |
Judges' comments
"More impressive work in this clear and highly visible campaign that demonstrates major lobbying achievements in a short space of time."
Campaign overview - Lose the smoker in you community campaignCompany: Pfizer In Newparks Leicester some 40% of residents were smokers, almost double the national average. Lose the Smoker in You engaged the entire community in the importance of reaching smokers and their families with a message encouraging them to stop smoking with NHS help and the support from those around them, and so build a healthier neighbourhood. The campaign's success relied upon the involvement of a diverse range of stakeholders to ensure appropriate messages and targeting within the community, whilst reassuring residents that specific local challenges had been considered. Ensuring longevity was a "must do". Four months later smokers were still being inspired to stop smoking. |
Judges' comments
"A solid and sustainable campaign with effective implementation that engaged, empowered and supported local smokers, ensuring great results for the local community, the NHS and also for Pfizer."
"It would be great to see this local social marketing scaled-up. They had great ambition and this really should be deployed nationally."
Campaign overview - Overcoming the barriers to effective glaucoma diagnosisCompany: Pfizer in association with Quintiles Medical Communications Details of this entry have been withheld in the interest of confidentiality at the request of the company |
Judges' comments
"This was an impressive, highly strategic and educational pan-European campaign, which led to increased glaucoma diagnosis rates and generated real value for all concerned."
Other entries
Sponsors
