Campaign overview -  HIV futures

Company: Bristol-Myers Squibb in association with Inspired Science

Armed with fantastic data and having the support of national opinion leaders in HIV, the team were faced with the challenge of communicating with regional specialists in a highly competitive area. They developed a programme that would succeed in much more than boosting the brand by delivering genuinely valuable educational content combined with inspirational best practice demonstrations across Europe.

These knowledge based sessions had a unique, innovative format and were well received for their educational value. The team gained widespread recognition from stakeholders due to their focus on the relationships that were built with key people, by being better able to understand the needs of physicians treating HIV.

Campaign overview - Revlimid: Working in partnership with the NHS to change the course of Multiple Myeloma

Company: Celgene UK & Ireland

Celgene's launch campaign for Revlimid broke new ground in the way orphan medicines were appraised for their value and in how they are made available to patients in the NHS. They were at the forefront of a campaign that effectively focused on key customer groups to mobilise a groundswell of patient, clinician and political support for HTA reform for orphan medicines. They then took the opportunities presented by a more flexible market access environment to find innovative ways to get the product to market. They successfully challenged the political, cultural and regulatory status to secure positive NICE and SMC guidance for Revlimid and ensure their implementation to increase treatment access for the eligible patient population.

Campaign overview - Marketing insights for NHS decision makers

Company: Janssen in association with Say Communications

Marketing Insights for NHS Decision Makers is an innovative, tangible example of industry applying expertise to benefit clinicians and managers in today's NHS. An educational programme for mental health Foundation Trusts and other decision makers, it provided a platform for engagement with NHS executives at a time when an understanding of strategic marketing was becoming essential for Trusts to survive and thrive. The resulting cascade of expertise to managers and clinicians facilitated a more strategic and customer focused approach in the development of healthcare services, together for new opportunities to engage and take on the position of Janssen as a trusted adviser.

Campaign overview - Durex condoms and the 'free to consumer' market segment

Company: SSL International in association with Halesway

Details of this entry have been withheld in the interest of confidentiality at the request of the company