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Winner 2010 - Grey Healthcare Group Cause Marketing Award

Winner

Organisation:  NHS Waltham Forest in association with 90ten Healthcare

Campaign: 'Frisky not risky' chlamydia screening campaign

 

PMEA Winner - Grey Healthcare Group Cause Marketing Award


Criteria

This Award recognises marketing excellence in work conducted by an organisation to improve and safeguard public health and wellbeing. Entries were invited from any individual, team or service in the UK or Europe that have made an impact on public health. Judges were looking for evidence of impact, sustainability and innovation. 


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Campaign overview

NHS Waltham Forest was severely under-performing in chlamydia screening and had just five months to turn things around. In consultation with young people and local stakeholders, the interactive 'Frisky not Risky' campaign was developed to take screening directly into schools and colleges, while supporting outreach teams to engage effectively with young people. These resulted in a staggering 841 per cent increase in screening among the target population and propelled the PCT to become the best in the country.

Cause marketing award

 

Judges' comments

"The results were remarkable – with one in three young people being screened, this was a very effective social marketing campaign indeed and achieved exceptional impact in a short space of time in a hard-to-change market."


    

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