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Winner 2010 - Healthcare Collaboration Award

Winner

Company: Pfizer and Ketchum Pleon Healthcare

Campaign: Follow your heart: improving post-myocardial infarction care in the UK

 

PMEA Winner - Healthcare Collaboration Award


Criteria

This category relates to marketing activities conducted in the UK or Europe, where an organisation showed that in promoting its product, device or portfolio of products, it had recognised the emerging constraints on healthcare systems and could work with healthcare providers to satisfy the needs of both players.

Judges were looking for evidence of a two-way dialogue, joint learning and joint benefits. Marketing activities could relate to a product launch, established product or portfolio, and deal with issues affecting local healthcare stakeholders. 



Award sponsor

Abbott logo

Campaign overview

Full details of this entry have been withheld on request of the entrant in the interest of confidentiality.

Healthcare collaboration award

 

Judges' comments

"The level of partnership in this entry really speaks volumes about how a three-way initiative can significantly improve patient healthcare. They kept the objectives relatively simple, refined activities as they learned and, importantly, showed complete transparency throughout the process."

"By putting so much focus on changing treatment protocol, this is an exciting and ambitious ongoing campaign, committed to the long-term benefit of the patient."


    

 Other entries


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