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Winner 2010 - Medical Devices/Diagnostics Marketing Award


Company: SSL International in association with Halesway

Campaign: Durex condoms and the 'free to consumer' market segment


PMEA Winner - Medical Devices/diagnostics Marketing Award


This Award recognises excellence during 2009 in the marketing of any diagnostic or medical device in the UK or Europe. Submissions related to a brand launch, development of an established brand or a brand portfolio. Entrants needed to demonstrate effective integration and implementation of marketing activities throughout the campaign.

Award sponsor

TBWA/Paling Walters


Campaign overview

Full details of this entry have been withheld on request of the entrant in the interest of confidentiality.

Medical devices and diagnostics


Judges' comments

"This was a very fresh, strong and compelling campaign. Gaining valuable insights from research with stakeholders that positive messaging was more likely to resonate with consumers was one thing. Having the bravery to act on it was another!"

"They moved right away from stereotypical images associated with this product area and forged ahead with a fresh and engaging creative approach that was incredibly well implemented."


 Other entries


Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021