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Winner 2010 - Medical Devices/Diagnostics Marketing Award

Winner

Company: SSL International in association with Halesway

Campaign: Durex condoms and the 'free to consumer' market segment

 

PMEA Winner - Medical Devices/diagnostics Marketing Award


Criteria

This Award recognises excellence during 2009 in the marketing of any diagnostic or medical device in the UK or Europe. Submissions related to a brand launch, development of an established brand or a brand portfolio. Entrants needed to demonstrate effective integration and implementation of marketing activities throughout the campaign.


Award sponsor

TBWA/Paling Walters

 

Campaign overview

Full details of this entry have been withheld on request of the entrant in the interest of confidentiality.

Medical devices and diagnostics

 

Judges' comments

"This was a very fresh, strong and compelling campaign. Gaining valuable insights from research with stakeholders that positive messaging was more likely to resonate with consumers was one thing. Having the bravery to act on it was another!"

"They moved right away from stereotypical images associated with this product area and forged ahead with a fresh and engaging creative approach that was incredibly well implemented."




    

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