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Excellence in Capability Development

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Judging criteria:

Excellence in creating insight and understanding of development needs

Quality of strategy development

  • Clear diagnosis of the development need
  • Vision of the desired future
  • Option development and selection
  • Clear description of the development process
  • Development of a mindset of belief in the changes required by the development

Quality of execution

  • Evidence that the desired capabilities have been developed
  • Evidence of improved business outcomes
  • Evidence of engagement and positive supportive statements from stakeholders

Quality of measurement and learning

  • Demonstrate how metrics have been applied to measure outcomes
  • Evidence of how knowledge and skills gained will inform and shape future decision making
  • Evidence of how the capability has been embedded into normal business practice

Evidence of improved business outcomes

  • Evidence of engagement and positive supportive statements
  • Evidence of changes in skills, perceptions and/or behaviours.

In any effective organisation, training and capability development initiatives are critical to bringing about real and sustained change and value creation.

People need to be trained to develop new skills, new ways of working to enable them to do business in the challenging healthcare environment and lay the foundations for future success. Such initiatives need to be well planned, sustainable and integrated into overall direction and strategy.

This category is intended to recognise and commend excellence in the development and implementation of these training and capability development programmes.

Entries are invited from any pharmaceutical/life science companies or trade associations that have had defined programmes in areas such as:

  • Marketing teams
  • Customer service
  • Product-related services
  • Professional/corporate relations
  • Training departments.

Work conducted during the 18-month period between July 2015 and December 2016 will be eligible.


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Key dates

Entry deadline 4 August 2017
Extended entry deadline 11 August 2017*
*additional fee applies
Judging 21 September 2017
Company/Team Interviews 11 October 2017
PMEA Event 15 November 2017, Sheraton Grand Park Lane