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Excellence in Innovation

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Judging criteria:

Excellence in creating market and customer insight (10)

  • Demonstrate how you gained in-depth understanding of your market and customer needs.

Clarity and appropriateness of objectives (10)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other.

Evidence of Innovation (15)

Quality of marketing strategy (15)

  • Evidence as to how stakeholder needs were addressed
  • Evidence of resource allocation decisions based on customers’ needs and value

Quality of execution (10)

  • Evidence of differentiated content being provided in a meaningful way to customers whether through an integrated multichannel programme or the effective use of specific channels
  • Evidence of customer engagement and positive supportive statements from stakeholders
  • Evidence of differentiation and enhanced value.

Quality of measurement and learning (10)

  • Demonstrate how metrics have been applied to measure outcomes
  • Evidence of knowledge gained that will inform and shape future decision-making.

Evidence of improved health outcomes (15)

  • Evidence of how the innovation led to improved outcomes of any kind.

Innovation is defined as: The application of new-to-market concepts and methods to either create new value or enhance existing value for the organisation, its customers or both.

This category recognises marketing, business or technological innovation (see definition above) initiatives that have contributed to the enhancement of healthcare outcomes and improved patient care through a compelling and differentiated approach to one or more of the following:

  • Customer/stakeholder engagement
  • Use of communication or marketing channels
  • Provision of patient services
  • Provision of information/services for healthcare professionals
  • Healthcare collaboration with one or more parties
  • Development of skills and expertise that enables teams to be responsive to stakeholder needs.

Work carried out that enhances the capabilities of clinical teams/customers.

Work conducted during the 18-month period between December 2016 and June 2018 will be eligible.

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