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Excellence in Collaboration and Partnerships

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Judging criteria:

Evidence of deep market and customer insight

  • Demonstrate how you gained deep and meaningful insights into customer needs and partner’s/partners’ objectives

Clarity and appropriateness of objectives

  • Demonstrate how your objectives related to all stakeholders and reinforced each other

Quality of strategy development based on insights

  • Shared objectives, showing rigor and ambition
  • Demonstrate how you aimed to address yours and partner’s/partners’ needs in your strategy to improve health outcomes

Quality of execution

  • Demonstration of partnership between two or more stakeholders
  • Pooled skills, resources and experience

Quality of measurement and learning  

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis


  • Evidence of scalability across the UK (and beyond)

Evidence of improved health outcomes and value

  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes
  • Evidence of real-world health outcomes.

Health providers such as the NHS, social care services and the pharmaceutical industry share a common agenda to improve patient care outcomes through high-quality, cost-effective treatment and management.

The common agenda is to improve patient outcomes through joint working to ensure that patients get optimal care, with support to help them maximise the benefits of treatment across health and social care.

Eligible work will demonstrate joint development and implementation of patient-centred projects together with shared commitment to successful delivery. These may have operated at a local or national level.

Potential entrants might include:

  • Pharmaceutical company brand teams
  • Pharmaceutical company communications teams
  • Healthcare agencies and consultancies.

This category relates to work carried out between January 2015 and December 2016.


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