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Craig Mills

Craig Mills is founder of Frontera Group. He is the Group’s head of strategy with over 20 years’ experience in the healthcare sector. Craig is a judge and business leader on the entrepreneurship programme, Bright Ideas at Kingston University, London. He is also an active supporter of the Pathway - the Faculty for Homeless and Inclusion Health, which seeks to transform health outcomes for one of societies most deprived groups.
Over the past 20+ years, Craig has led healthcare organisations driving their commercial performance, by helping them to develop strategies that centre on the patient’s experience of health. Today he runs a group of three agencies focused on the acquisition of real world evidence and, in partnership with academic teams, including Imperial College and University of Cambridge, supporting organisations in the adoption of behavioural theory to bring about the change they seek.

Today, Frontera Group is one of the industry’s most prominent architects in supporting pharma to be able to bring more patient- centricity to fruition.

Craig was previously managing director of McCann Health and a partner of PAN Communications. He has an MSc in Neurophysiology from the University of Oxford and MA in Marketing from Kingston Business School.

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Key dates

Entry deadline 29 August 2019
Extended entry deadline 5 September 2019*
*additional fee applies
Judging day 26 September 2019
Company/Team Interviews 9 October 2019
PMEA Event 27 November 2019