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Professor Brian D Smith

Professor Brian D Smith is an academic, author and advisor who has worked in the industry since 1978. He researches the evolution of the life sciences industry at both Bocconi and Hertfordshire Universities and has published 300 papers, books and articles about strategy in the industry, including The Future of Pharma, Darwin’s Medicine, Brand Therapy and, most recently, Leadership in the Life Sciences. As Principal Advisor of Pragmedic Limited, he advises many of the industry’s leading companies about how to adapt competitive capabilities to changing market conditions.


Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020