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Professor Brian D Smith

Professor Brian D Smith is an academic, author and advisor who has worked in the industry since 1978. He researches the evolution of the life sciences industry at both Bocconi and Hertfordshire Universities and has published 300 papers, books and articles about strategy in the industry, including The Future of Pharma, Darwin’s Medicine and, most recently, Brand Therapy. As Principal Advisor of Pragmedic Limited, he advises many of the industry’s leading companies about how to adapt competitive capabilities to changing market conditions.

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