Submit as a single document
A succinct overview of your entry
If your submission is nominated for an award, only extracts from executive summaries will be published. Please ensure it does not contain confidential information. (Refer to the Judging Criteria for each category for category specific detail).
The remainder of your entry should not exceed 2,000 words.
A strong entry will include a description of the situation/environment before you undertook the work, in particular the key aspects of the situation that determined your strategy. For example, you might include:
Provide clearly defined SMART (specific, measurable, agreed upon, realistic and time-based) objectives – the judges recommend no more than five – that relate to both your business and to other stakeholders, such as patients, professionals or the healthcare system. Where possible, make clear both short- and long-term objectives (e.g. Our objective was to raise the unprompted awareness of this condition from 40% to 80% over the course of the campaign (short term, e.g. six months) and to increase referral rates for this patient group from 25% to 50% (long term, e.g. 2 years)).
Describe your strategy in terms of where you focused your resources and activity. Please make clear where you focused your effort and where you did not. Please make clear how this strategy differed from your previous work and that of your competitors, if at all. Please refer to the judging criteria for each particular category to ensure you address what the judges are looking for
Describe your methods and tactics clearly. In particular, it will show how they were consistent with the strategy and how they combined together to achieve your goals. For example, you might include:
A key element of every entry is the ability to demonstrate the outcomes delivered against each of your objectives. Objectives should be specific, measurable and time-based.
Link these to the judging criteria for the particular category (each category judges slightly differently due to the nature of the challenge; refer to the Judging Criteria in the Entry Kit for more specific detail).
For example, you might include, for each objective:
Finally, strong entries will describe how the achievement of individual objectives combined to achieve/create a positive impact both for your business and for other stakeholders, such as patients, professionals and payers.
Provide at least one testimonial from an external stakeholder supporting the outcomes achieved (against your objectives).Include contact details for the stakeholder(s) for verification purposes within your supporting materials.
Make clear what lessons were learned from this work and what, if anything, you would do differently if you had to carry out the same work again.
Entry forms and your submission should be emailed to
Debbie Tuesley:
dtuesley@pmlive.com
Entry deadline | 27 August 2020 |
Extended entry deadline | 3 September 2020* *additional fee applies |
Judging Day | 1 October 2020 |
Company of the Year Interviews | 22 October 2020 |
PMEA Event | 25 November 2020 |