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Entry requirements

The following entry requirements apply to all categories, except for the Marketing Team, Young Marketing Professional of the Year, Lifetime Achievement, Company of the Year (<£150 million) and Company of the Year (>£150 million) Awards (see individual categories):

  • One entry form must be completed for each entry submission and be prepared specifically for each category. Any submission entered into more than one category which has not been tailored to the relevant criteria but merely duplicated, will be disqualified
  • All submissions must be A4, paper-based and a maximum of two sides; no cover sheets or appendices may be attached. (See below for supporting materials)
  • An executive summary must be included with each entry
  • Write your entry specifically for the category entered; failure to do so may result in disqualification
  • Entries must be a minimum of two pages and a maximum of six
  • Entries must be typed or typeset, with minimum 10pt font size and sufficient margin to accommodate a hole-punch
  • Black and white or colour entries are admissible. Entries are photocopied, so DO NOT use tinted boxes or reversed-out type that may be difficult to reproduce - your entry will risk disqualification if it is not clearly legible. Do not bind entries
  • Include any charts and diagrams with your entry
  • PowerPoint may be used to submit to support your entry
  • Client or company authorisation must be provided for each entry. Please ensure this section on the entry form is completed
  • Entrants should supply a selection of supporting visuals and materials relevant to each submission. These should fit into an A4 box file. Materials for each entry must be clearly labelled and submitted in a separate folder. If you are entering the Writing Excellence or Excellence in Healthcare Communications using Digital Media categories, please supply five sets of all supporting materials
  • Entries must be accompanied by payment at the time of submission. Companies may enter work into more than one category, provided that each entry has been written specifically to address the relevant criteria. Each entry must also be accompanied by a separate entry form and set of supporting materials. One payment covering all entries is acceptable.


Executive summary

Please provide a synopsis of no more than 500 words. Should your entry be nominated for an award, PMGroup may publish extracts from this synopsis. Therefore, it is important to ensure that it contains no confidential or sensitive information. PMGroup undertakes that no other part of your entry will be reproduced in any form whatsoever and this content will remain strictly confidential at all times.

Please use the following headings in your entry:
1. Situation/market analysis
2. Objectives
3. Strategy
4. Tactical implementation of the marketing plan
5. Effectiveness: Outcomes vs objectives


Supporting materials
Entrants should supply a selection of supporting visuals and materials (either A4 in size, or able to fit in an A4 box file) relevant to each entry. Materials for each entry must be clearly labelled and submitted in a separate folder. PowerPoint data (if included) should be provided on a CD or DVD (formatted to play on a PC), or accessible via a weblink (please provide access details). If you are entering the Digital Marketing Award please submit seven sets of any hard copy material relating to your entry, and ensure you advise all passwords and website details so that the judges may review your digital activities efficiently.

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