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Excellence in Capability Development

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Judging criteria:

Excellence in creating insight and understanding of development needs (20)

Quality of strategy development (10)

  • Clear diagnosis of the development need
  • Vision of the desired future
  • Option development and selection
  • Clear description of the development process
  • Development of a mindset of belief in the changes required by the development.

Quality of execution (10)

  • Evidence that the desired capabilities have been developed
  • Evidence of improved business outcomes
  • Evidence of engagement and positive supportive statements from stakeholders.

Quality of measurement and learning (15)

  • Demonstrate how metrics have been applied to measure outcomes
  • Evidence of how knowledge and skills gained will inform and shape future decision-making
  • Evidence of how the capability has been embedded into normal business practice.

Evidence of improved business outcomes (10)

  • Evidence of engagement and positive supportive statements
  • Evidence of changes in skills, perceptions and/or behaviours.

In any effective organisation, training and capability development initiatives are critical to bringing about real and sustained change and value creation.

People need to be trained to develop new skills, new ways of working to enable them to do business in the challenging healthcare environment and lay the foundations for future success. Such initiatives need to be well planned, sustainable and integrated into overall direction and strategy.

This category is intended to recognise and commend excellence in the development and implementation of these training and capability development programmes.

Entries are invited from any pharmaceutical/life science companies or trade associations (or via their support agencies) that have had defined programmes in areas such as:

  • Marketing teams
  • Customer service
  • Product-related services
  • Professional/corporate relations
  • Training departments.

Work conducted during the 18-month period between December 2017 and June 2019 will be eligible.


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Key dates

Entry deadline 29 August 2019
Extended entry deadline 5 September 2019*
*additional fee applies
Judging day 26 September 2019
Company/Team Interviews 9 October 2019
PMEA Event 27 November 2019