Judging criteria:

Entries will be evaluated on 4 criteria:

• Clear definition of the change or challenge that you were facing
• Clear description of how you created a plan to tackle the challenge with agility, speed and innovation
• Evidence of healthcare professional and patient-centric implementation
• Evidence of short-term success in healthcare professional, patient, operational and/or financial terms including external stakeholder feedback

This prestigious award recognises pharma brand teams who have successfully changed their strategic and operational approach due to the global COVID-19 pandemic to continue to supply, support and engage with healthcare professionals and patients. We welcome entries across different therapy areas and organisations who have faced a changing environment and demonstrated agility, innovation and speed to adapt their brand/service offering and operational model.

Successful entries will need to show clearly how they worked collaboratively both internally and with external stakeholders to understand the challenges faced and how they approached these, displaying practicality, flexibility and kindness in the way they approached their challenges.

Entries will be considered for activities between January and July 2020.

Download specific entry submission document for  this category.

Entry Format

A special abbreviated entry form has been designed for this award and a gold, silver and bronze will be awarded to the top 3 entries.