Below is where the judges will be focusing their analysis and how they will score your entry. Write your entries accordingly.

Judging criteria

• Clear definition of the change or challenge that you were facing – 20 points (500 words)
• Clear description of how you created a plan to tackle the challenge with agility, speed and innovation – 20 points (500 words)
• Evidence of healthcare professional and patient-centric implementation – 20 points (500 words)
• Evidence of short-term success in healthcare professional, patient, operational and/or financial terms including external stakeholder feedback – 20 points (500 words)

This prestigious award recognises pharma brand teams who have successfully changed their strategic and operational approach due to the global COVID-19 pandemic to continue to supply, support and engage with healthcare professionals and patients. We welcome entries across different therapy areas and organisations who have faced a changing environment and demonstrated agility, innovation and speed to adapt their brand/service offering and operational model.

Successful entries will need to show clearly how they worked collaboratively both internally and with external stakeholders to understand the challenges faced and how they approached these, displaying practicality, flexibility and kindness in the way they approached their challenges.

Entries will be considered for activities between January 2020 and July 2021