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Excellence in Capability Development

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Below is where the judges will be focusing their analysis and how they will score your entry. Write your entries accordingly.

Judging criteria

Rationale for the capability development objectives established (15)  - 300 words

  • Clear diagnosis of the development need and changes in the healthcare environment
  • Vision of the capabilities required in both the short and long term

Clarity and appropriateness of SMART objectives (10) – 340 words

  • Definition of the desired outcomes and/or future for the business
  • Demonstrate your specific learning objectives for the various participants

Quality of strategy development (10) – 360 words

  • Option development
  • Option selection with rationale for choosing this one
  • Clear description of the development process chosen
  • Description of delivery channels and learning techniques adopted

Quality of execution (10) – 360 words

  • Evidence of how you created or developed new channels to support capability development
  • Development of a mindset of belief in the changes required by the development
  • Evidence that the desired capabilities have been developed

Quality of measurement and learning (15) – 330 words

  • Demonstrate how metrics have been applied to measure outcomes
  • Evidence of how knowledge and skills gained will inform and shape future decision-making
  • Evidence of how the capability has been embedded into normal business practice

Evidence of improved business outcomes (10) – 310 words

  • Evidence of engagement and positive supportive statements
  • Evidence of changes in skills, perceptions and/or behaviours

In any effective organisation, training and capability development initiatives are critical to bringing about real and sustained change and value creation.

People need to be trained to develop new skills, new ways of working to enable them to do business in the challenging healthcare environment and lay the foundations for future success. Such initiatives need to be well planned, sustainable and integrated into overall direction and strategy.  The challenge of the global pandemic also demonstrated the need for organisations to have robust and adaptive capabilities to respond to external events.

This category is intended to recognise and commend excellence in the development and implementation of these training and capability development programmes.

Entries are invited from any pharmaceutical/life sciences companies or trade associations (or via their support agencies) that have had defined programmes in areas such as:

  • Marketing and market access teams
  • Medical affairs
  • Customer service
  • Product-related services
  • Professional/corporate relations
  • Training departments.

Work conducted during the 18-month period between December 2019 and June 2021 will be eligible.


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Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021