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Excellence in Patient Education and Support

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Judging criteria:

Clarity of the situation analysis/ identification of unmet patient needs (10)

  • Demonstrate how you gained deep and meaningful insights into patient needs

Clarity and appropriateness of objectives (10)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective-setting

Quality of strategy development based on insights (15)

  • Demonstrate how you aimed to address patient needs in your strategy
  • Demonstrate what specific insights led to your choice of particular strategy

Quality of execution (10)

  • Evidence of differentiated content being provided in a meaningful way to customers either through an integrated multichannel programme or carefully selected channels
  • Evidence of differentiation and enhanced value for the patient

Quality of measurement and learning (10)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being
    leveraged and used to adapt strategy and tactics on an ongoing basis

Evidence of improved patient experience and/or improved health outcomes (15)

  • Measure of change in patient outcomes and direct patient feedback
  • Evidence of customer engagement and positive supportive statements from patients (and, where appropriate, HCPs)

This award highlights the importance of the patient within today’s healthcare environment.

It recognises work that has made a significant and measurable difference to a specific group of patients to support understanding and management of their condition. It can include uncovering and communicating new patient insights to improve patient outcomes, orientation of a team around the patient and delivery of consistent quality patient experiences through the interactions, tools and services from the team.

Eligible initiatives will have modified the perception and/or behaviour of patients to contribute to the achievement of one or more of the following:

  • Improved understanding of the condition and its treatment
  • Improved self-management or monitoring
  • Improved adherence
  • Improved access to treatment.

Potential entrants might include:

  • Charities
  • Patient or professional associations/bodies
  • Providers of healthcare services around the world (such as the NHS/Department of Health in the UK)
  • Pharmaceutical, biotech, ethical life science, OTC and medical device/diagnostic company teams
  • Healthcare agencies/consultancies.

Work conducted during the two-year period between July 2018 and June 2020 will be eligible.


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Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020