Finalist
Team Novo Nordisk Launch
Summary of work
In December 2012 Novo Nordisk, the global leader in diabetes, announced a unique partnership to form Team Novo Nordisk, a sports team of people with diabetes, spearheaded by the world’s first all-diabetes professional cycling team. Team Novo Nordisk formed part of the Changing Diabetes® programme, the Novo Nordisk global corporate commitment to improve conditions for people living with diabetes today and those at risk of developing diabetes tomorrow.
The agency was tasked with creating a comprehensive programme to announce the partnership to internal and external stakeholders. An insight-driven, strategic campaign delivered high-impact results with an innovative and engaging internal launch and extensive global external communication outreach, and exceeded objectives and targets.
Judges’ comments
A clearly-written entry with strong metrics, this initiative was specific but widely engaging. The considered effort and investment in planning and marketing resulted in massive coverage.
