What is the PMEA programme?

PMEA rewards responsible customer-centric business practices that ensure treatments and advice provide patients with meaningful outcomes.

It reflects the dynamic healthcare environment and the industry’s development of new, intelligent ways to improve patient care and outcomes and provide greater value for healthcare providers and payers.

Specifically designed to recognise and commend excellence, best practice and innovation in local, European and international markets, the programme includes three new categories for 2017:

• Excellence in Engagement Through Multiple Channels (Digital and Traditional)
• Excellence in Creating Value Beyond the Product
• Excellence in Demonstrating Economic and Societal Value

PMEA 2017 aims to…

1. Recognise work that delivers clearly identifiable benefits and improved outcomes for patients.

2. Recognise the value of responsible business practice that improve:

• Standards of clinical practice
• Provision of healthcare
• Access to medical treatment or services
• Uptake of treatment
• Adherence and compliance with treatment
• Coordination and delivery of services
• Treatment benefits
• Support for independence and management of risk

3. Identify and recognise the talented organisations behind the work.

4. Create an environment where success is valued and commended.