Please login to the form below

Not currently logged in
Email:
Password:

European Marketing Campaign of the Year

Sponsored by: FD Santé


This award relates to marketing activities that have been conducted during 2008 in two or more European countries* in support of an ethical (prescription) product or product portfolio. European countries include EU and non-EU countries and marketing activities may relate to a product launch or life cycle management.

Judges are looking for not only the perfect marketing mix, but also a marketing mix that identifies and addresses the specifics within each of the European markets against a consistent brand strategy. Clear customer focus and local market understanding are also important aspects of this award.

While sustained achievement is important, emphasis should be placed on the activities and performance during the period covered by these awards – January to December 2008.

* The UK may be included but must be an additional market to the two or more European countries.

Please note: this category is for campaigns in support of ethical (prescription) products only. Campaigns for over-the-counter (OTC) products or medical devices should enter the relevant categories


Judging criteria:

• Evidence that the brand was built upon customer/consumer insight in European markets
• Explanation of European positioning
• Evidence of effective building of the European brand
• Effective integration of the marketing mix
• Quantitative measurement of successful outcomes set against key objectives

To Entry Form & Format

Back to Categories

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
CSafe Global

CSafe Global is the only global provider of a full line of cold chain solutions and is the world’s largest...

Latest intelligence

Patient-centricity in improving patient recruitment advertising
This blog looks into the importance of concepts and patient centricity in patient recruitment....
AI and life sciences
AI: the smart money is on the smart thinking
Looking at the three key areas where AI is being applied: drug discovery, clinical decision-making and clinical trials...
Virtual Engagement At Porterhouse: Reflections on the past few months
A look at how the pitfalls of virtual engagement can be avoided and the key advantages of virtual client and KOL engagement strategies in a now predominantly digital world....

Infographics