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European Marketing Campaign of the Year

Sponsored by: FD Santé


This award relates to marketing activities that have been conducted during 2008 in two or more European countries* in support of an ethical (prescription) product or product portfolio. European countries include EU and non-EU countries and marketing activities may relate to a product launch or life cycle management.

Judges are looking for not only the perfect marketing mix, but also a marketing mix that identifies and addresses the specifics within each of the European markets against a consistent brand strategy. Clear customer focus and local market understanding are also important aspects of this award.

While sustained achievement is important, emphasis should be placed on the activities and performance during the period covered by these awards – January to December 2008.

* The UK may be included but must be an additional market to the two or more European countries.

Please note: this category is for campaigns in support of ethical (prescription) products only. Campaigns for over-the-counter (OTC) products or medical devices should enter the relevant categories


Judging criteria:

• Evidence that the brand was built upon customer/consumer insight in European markets
• Explanation of European positioning
• Evidence of effective building of the European brand
• Effective integration of the marketing mix
• Quantitative measurement of successful outcomes set against key objectives

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