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European Marketing Team of the Year NEW

Sponsored by: Chandler Chicco Companies


These categories provide the opportunity to look at operational effectiveness, strategy and integration within either a UK or European team. Entries are invited from any UK or European team that demonstrates cross-functionality and does not necessarily have to be from a permanent department.

In particular the judges will be looking to see how the team came together to build the marketing plan; how problems were solved; how the team affected the results and what the team did in the face of adversity? Overall, they are looking for entries that make them think, "I really want to be part of this team!"

Entries are invited from teams working together any time during the entry period of September 2007 to December 2008.

Entries must include a quality colour print group photograph of the team.

Entry format (both categories):
1. Executive summary
2. Marketing challenges faced in 2008
3. Cross-functional working and communication channels used
4. Key activities
5. Effectiveness
6. Outcomes vs objectives
7. Conclusion – state briefly why your team should win this award


Judging criteria:

• Definition of the marketing challenge and the organisational response to it
• Appropriate membership of the team and clarity of accountabilities within it
• Evidence of effective team working and operational effectiveness
• Evidence of effective problem-solving
• Quantitative measurement of successful outcomes set against key objectives

To Entry Form & Format

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