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Digital Marketing Excellence Award - NEW

Sponsored by: Category available for sponsorship – contact Paul Waddingham on +44 (0)1306 734999


This new award recognises the advances made in marketing programmes delivered via a digital channel or channels, to specific stakeholder groups as part of an integrated overall marketing plan or alone. Entrants will need to describe the decision process that led them to the use of the chosen media. They should also describe how the impact of the programme was evaluated and demonstrate the impact of the digital marketing activity within the target audience.

Work conducted during the 18-month period between July 2008 and December 2009 will be eligible.

Please ensure that any websites/digital media you refer to in your entry can be accessed by our judging panel. Please make sure you advise of any passwords or specific links when submitting your entry and provide seven sets of any hard copy samples showing digital activity, if applicable.

 

Judging criteria:

  • The rationale for the choice of digital media
  • Explanation of positioning of digital media alongside traditional channels
  • A description of the evaluation methods used to show the specific effects of digital marketing to the chosen target audience
  • Value to stakeholder
  • Quantitative measurement of successful outcomes against key objectives

 

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