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Judges' Award for Innovation

Sponsored by: Category available for sponsorship – contact Paul Waddingham on +44 (0)1306 734999


Innovation is implicit to all marketing activities, but does not have to be about the creation of new market opportunities, it could also be about capturing an exciting opportunity through a compelling and differential approach.

The judges will decide the winner of this award from all entries submitted in previous categories and will be looking for activities that demonstrate cutting-edge marketing excellence.

Category not entered via entry kit


Judging criteria:

  • Clearly identified challenge
  • Creation of new marketing opportunities and channels
  • Evidence of brand building using new opportunities/channels
  • Creativity of thought and execution
  • Quantitative measurement of successful outcomes set against key objectives

 

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