Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Managing Mature Brands


Excellence in Managing Mature Brands

This category recognises the team that demonstrates that it has successfully changed perceptions of a mature brand leading to a turnaround in performance, whether through advertising, PR, sales promotion or an integration of the marketing disciplines.

The entry should relate to activities carried out between October 2010 and December 2011.


Judging criteria:

  • Quality of pre- and post- revitalisation launch thinking
  • Explanation of (re)positioning and evidence of effective differentiation
  • Evidence of a turnaround within the marketplace
  • Effective integration and implementation of activities
  • Evidence of changed behaviours and enhanced health outcomes
  • Customer feedback



Sponsors

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Four Health

Beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with...

Latest intelligence

COVID-19 is redefining the value of ‘critical jobs’: An opportunity for social care?
...
How to keep your weight under control during lockdown
...
Brands stepping up to show solidarity during COVID-19
The brands that are stepping up to show solidarity during COVID-19 will be those that are remembered long after pandemic passes....

Infographics