Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Managing Mature Brands


Excellence in Managing Mature Brands

This category recognises the team that demonstrates that it has successfully changed perceptions of a mature brand leading to a turnaround in performance, whether through advertising, PR, sales promotion or an integration of the marketing disciplines.

The entry should relate to activities carried out between October 2010 and December 2011.


Judging criteria:

  • Quality of pre- and post- revitalisation launch thinking
  • Explanation of (re)positioning and evidence of effective differentiation
  • Evidence of a turnaround within the marketplace
  • Effective integration and implementation of activities
  • Evidence of changed behaviours and enhanced health outcomes
  • Customer feedback



Sponsors

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Syneos Health™

Syneos Health™ is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract...

Latest intelligence

Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

Infographics