Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Ongoing Brand, Portfolio or Business Unit Management


Excellence in Ongoing Brand, Portfolio or Business Unit Management

This award relates to activities to support the development of an ethical product or portfolio originally launched before January 2009. Entrants will need to demonstrate the ongoing development of the brand, market access and marketing excellence during this three-year period.

Work carried out over the 3 year period between January 2009 and December 2011 is eligible.


Judging criteria:

  • Evidence that the brand was built upon customer insight
  • Explanation of positioning and evidence of effective brand building
  • Market access strategy & execution
  • Effective integration and implementation of activities
  • Evidence of changed behaviours and enhanced health outcomes
  • Customer feedback



Sponsors

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
GK Strategy

GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market....

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

Infographics