Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Ongoing Brand, Portfolio or Business Unit Management


Excellence in Ongoing Brand, Portfolio or Business Unit Management

This award relates to activities to support the development of an ethical product or portfolio originally launched before January 2009. Entrants will need to demonstrate the ongoing development of the brand, market access and marketing excellence during this three-year period.

Work carried out over the 3 year period between January 2009 and December 2011 is eligible.


Judging criteria:

  • Evidence that the brand was built upon customer insight
  • Explanation of positioning and evidence of effective brand building
  • Market access strategy & execution
  • Effective integration and implementation of activities
  • Evidence of changed behaviours and enhanced health outcomes
  • Customer feedback



Sponsors

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Streaming Well

Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...

Latest intelligence

How innovating study sites can improve patient recruitment efficiency
There are so many ways that clinical trials have innovated over the last few years. There is now a larger focus on making trials more patient-centric, more virtualised, and more...
PME-MAY21-Cover
Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story...
6 reasons patients drop out of clinical trials and 6 ways to fix it
If you’ve successfully recruited patients for your clinical trial, but one by one, they begin to drop out, then this information could be for you....