Please login to the form below

Not currently logged in
Email:
Password:

Launch Excellence


Launch Excellence

This category focuses on the introduction of new brands, major line extensions and significant new indications in the UK and Europe. It is open to launch activities that took place between October 2010 and December 2011. Products launched in another European country prior to launch in the UK are eligible.

Judges will look for evidence of strategic thinking, market access, product differentiation and positioning, and how these are integrated into the launch tactics. Implementation of the campaign, together with the quality of the branding, is also of paramount importance.

Entries in this category can only be submitted into PMEA once per product, line extension or new indications. Detail should be given of all activities prior to launch where relevant.

Judging criteria:

  • Quality of the pre and post launch work
  • Explanation of positioning and evidence of effective differentiation
  • Market access strategy & execution
  • Effective integration and implementation of activities
  • Evidence of changed behaviours and enhanced health outcomes
  • Customer feedback



Sponsors

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Grace Communications

Grace Communications is an award winning, independent, full service, creative communications agency specialising in solving problems for healthcare brands....

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

Infographics