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Capability Development


Capability Development

This special award recognises pharmaceutical companies that have shown outstanding commitment to society through responsible marketing activities.

Work can relate to both internal and external activities. Submissions are also encouraged for individual programmes, and some examples may be: transparent payments for clinical trials and external experts; extending provision of medicines to the third world; pricing policies that allow access for all patients; providing facilities for the furtherance of drug discovery.

This category relates to work carried out between January and December 2011.


Judging criteria:

  • Evidence of a strong commitment to social responsibility
  • Evidence of a positive impact on the environments, the extended community, or society at large
  • Evidence of how the activity built trust and enhanced industry reputation
  • Clearly identified and effective engagement
  • Sustainability of benefits




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