Small Company of the Year

Open to any pharmaceutical, life science or medical device company operating in the UK and Europe, this award will go to the company that can demonstrate outstanding marketing achievement across their entire product range. You do not need to enter this category directly, but to be eligible for the PMEA Company of the Year awards, companies must submit a minimum of one entry in any of the previous PMEA categories. While sustained achievements are important, judges will be appraising the company’s performance from January to December 2011.

Following a review of all the entries, the judging panel will draw up a shortlist of companies as finalists in the Company of the Year categories. They will also consider performance data from IMS. Shortlisted companies will be advised straight after the judging day and an interview will be arranged for the judges to meet with the company representatives in October. Please note the dates below and keep these available, as we are unable to offer any alternatives. Please provide details on the entry form as to who should be contacted if you are shortlisted.

Interviews will be held on:

               Tuesday 16 October            Wednesday 17 October        Thursday 18 October    
               Tuesday 23 October            Wednesday 24 October        Thursday 25 October    

If your company is shortlisted in this category you will need to prepare a short presentation (max 20 minutes) covering the company’s achievements and successes during 2011. Following the presentation, the judges will ask questions about the company’s values and beliefs and how you differentiate yourself from others in the healthcare marketing arena.

Judging criteria:

• Evidence of cutting-edge marketing in terms of thought and process
• Effective product portfolio management and clear resource allocation
• Investment in people
• Out-performance of peer group
• Customer-centricity