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Excellence in Customer Focus – Other Healthcare Professionals


Excellence in Customer Focus – Other Healthcare Professionals

This category recognises programmes that involve engagement with one or more key payer/ stakeholder group(s) (national, regional or European) to develop and broaden debate with clinical, governmental, public and/or other stakeholders, in order to achieve policy change that will lead to:

  • Enhanced health outcomes delivered by challenging inequality of health outcomes, clinical care or access to medicines or services
  • Improving clinical practice, planning, coordination or delivery of services and standards of treatment
Work carried out during the two-year period between January 2010 and December 2011 will be eligible.

 

Judging criteria:

  • Evidence that the programme(s) was/were built upon customer insight
  • Market access strategy & execution
  • Effective integration and implementation of activities
  • Evidence of changed behaviours and enhanced health outcomes
  • Stakeholder/Customer feedback



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Page & Page is a new kind of marketing communications consultancy. We change beliefs and behaviours to improve health outcomes...

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